Public Relations Campaigns, 2nd Edition
Author(s): Mark Sheehan, Robina Xavier
Published: May 2014
Publisher: Oxford University Press
Public Relations Campaigns is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to provide a practical approach for planning a successful campaign.
- Includes new profiles and industry insights from practitioners in the field.
- Designed specifically for Public Relations campaigns and cases subjects.
- Closely examines the importance of planning in effective campaign delivery.
- New and contemporary case studies are included to examine campaign development and implementation processes.
CMNS3540 Public Relations Campaigns, 2nd Edition
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ETA 3-5 weeks.