Strategic Management: Competitiveness & Globalisation, 6th Edition 

Author(s): Dallas Hanson

ISBN: 9780170373159

Copyright Year: 2017

Publisher: Cengage Learning 

 

Description 

With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a ‘resource-based’ approach, which requires the examining of a firm’s unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.

GSBS6060 Strategic Management: Competitiveness & Globalisation, 6th Edition

$82.00Price
  • This title is currently out of stock. 

    ETA 2-4 weeks. 

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