Services Marketing: An Asia-Pacific & Australian Perspective, 6th Edition 

Author(s): Christopher Lovelock

ISBN: 9781486002702

Published: Aug 2014

Copyright Year: 2015

Publisher: Pearson 



Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise.

Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context.

In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing.

New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching.

Suits undergraduate and graduate-level courses in Services Marketing.



MKTG3040 Services Marketing: An Asia-Pacific & Australian Perspective, 6th Ed.


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